Tips to increase your year-end sales revenue


Creating a sales strategy in advance will help you increase your revenue during the year-end season.

The end-of-year holidays are approaching; these are opportunities that entrepreneurs can leverage. People tend to buy more products to take advantage of the sales or to give their families something as a gift.

Whether you have a physical or online business, it is important that you prepare attractive sales to sell your products. These dates also help attract new customers, build customer loyalty, make the business more visible, and, above all, increase sales. Here are some tips to make the most of this holiday season and increase your revenue.

End-of-year festivities

Day of the Dead/Halloween

During these dates, products related to makeup and fashion are some of the best sellers. This is because people tend to look for themed products to dress up as a character. Stores tend to offer special discounts.


Christmas discounts, gift packages, and free gift wrapping are available during this time. Others also organize special events or “12 Days of Christmas” promotions with daily specials.

New Year

At this time of year, people tend to look for promotions on products or services related to New Year’s resolutions. For example, gym memberships, personal development courses, or financial planning services.

In general, the most sold products during this holiday season are health and beauty products, such as body fragrances and perfumes, makeup, and skincare products (lipsticks, eye shadows, foundation, and serums). Fashion items, slime toys, and bags follow.

Therefore, these holidays are opportunities that entrepreneurs should take advantage of to grow their businesses. Online businesses can also use e-commerce platforms to rely on apps to help them customize and exploit their products and services.

 Finally, the Universidad Internacional Iberoamericana (International Iberoamerican University) (UNIB) offers the Master in Strategic Management with a Specialty in Management.

Source: Día de Muertos, Buen Fin y época decembrina: prepara tu negocio para las temporadas de mayores ventas


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