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January 9, 2025

Jaguar rebranding: a leap into the future or an unnecessary risk?

Jaguar, an iconic brand in the luxury car segment, is at a historic crossroads. As it struggles to overcome a deep crisis of sales and reputation, ...

January 3, 2025

Businesses

Social washing: social commitment or just a marketing strategy?

In a world increasingly focused on sustainability and social responsibility, companies are adopting strategies that allow them to highlight their c...