With the arrival of the pandemic, social network routines and interactions changed.
Knowing which days and times users are most active online is crucial for companies. Because they can customize their strategies on the various social platforms.
Sprout Social conducted a study which determined that the best days to publish are Tuesdays, Wednesdays, and Thursdays. The best times are 9 and 10 am. The worst days to post on social networks are Sundays.
According to Sprout Social, it is advised to post on Facebook Monday through Friday at 3 a.m. and on Tuesdays at 10 am or 12 am. The worst days to post content on Facebook are Saturdays. Lately, the early hours of the day have been gaining momentum on Facebook.
As for Instagram, the best times to upload content are Mondays at 11 am; Tuesdays and Wednesdays from 10 am to 1 pm; and Thursdays and Fridays at 10 am and 11 am By day, Tuesdays and Wednesdays are the best days to post.
If you are looking for user interaction, it is recommended to publish in the evenings and on weekends.
To capture the public’s attention on Twitter, the best days are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 am.
The hours of greatest participation in this platform are concentrated in the mornings and midday. This shows an increased focus on news and updates.
TikTok
This is a new social network that attracts users of different ages. However, young people are the ones who frequent this platform the most and their lifestyle habits influence the schedule. Therefore, there is a great diversity of schedules: Monday 1 pm and 3 pm; Tuesday 5 am, 9 am and 1 pm; Wednesday 2 pm and 3 pm; Thursday 6 am, 4 pm and 7 pm; Friday 2 am, 12 pm, 8 pm and 12 am; Saturday 6 pm and 7 pm and Sunday 3 am, 12 pm, 1 pm and 11 pm.
UNIB (Puerto Rico) offers the Master in Strategic Management with a specialization in Management.
Source: These are the best times and days to post on Facebook, Instagram, Twitter, and LinkedIn
