In the business world, talent retention has become an increasingly pressing concern for companies.

During this new year, this issue takes on greater relevance and is positioned as the main challenge in human capital management. HR firms have noted that employee retention has become a critical challenge in the face of a more empowered workforce demanding a better work experience.

Sergio Porragas, COO of OCC Mundial, states that “the biggest challenge for companies by 2024 is talent retention. Companies today are thinking about how to retain valuable talent.”

As a result, this year we expect a workforce that is more powerful in negotiating their conditions and in choosing the organizations in which they wish to collaborate. This will drive important changes in the work environment. According to specialists in the field, companies will have to adapt to the new generations and their different ways of understanding and experiencing employment. There will be a clear trend toward greater empowerment of employees in the decision-making process related to their employment.

The importance of employee experience in companies

According to EY’s Work Reimagined report, talent retention is the biggest risk for 33% of employers when it comes to managing talent in their companies. This fear of employee tenure is closely related to another important trend for the coming year: employee experience. What employees experience on a day-to-day basis within an organization will have a significant impact on their continuity within the organization and their connection to the brand.

According to Alejandra Martinez, head of Labor Market Research at Computrabajo, “the main trend for 2024 and the years to come will be to build an effective strategy that improves the employee experience within companies.” Establishing an engaging and satisfying work experience will help reduce turnover, avoid talent shortages, and prevent quiet quitting. Martinez stresses that aspects such as conscious leadership development, team building with well-defined roles, and open communication, as well as generational diversity, must be considered.

You can’t address talent retention challenges without a strong employer brand. Therefore, it is important that business strategies cover all levels and departments to obtain efficient results.

In conclusion, it is not only necessary to retain valuable personnel but also to ensure that their experience within the company is rewarding and supported by a strong organizational culture. To meet these challenges, companies must adapt to the expectations of the new generations and establish innovative and effective talent management strategies.

Do you wish to continue your professional career?

If you are passionate about driving change and leading teams to success, the Master in Strategic Management with a Specialty in Management offered by the Universidad Internacional Iberoamericana (International Iberoamerican University, UNIB) is the perfect program for you. This specialized master’s program is designed to equip future leaders with the skills and knowledge necessary to address complex business challenges and achieve organizational success.

In addition, our program recognizes the importance of keeping abreast of market trends and fostering innovation. With a major in management, you will have the opportunity to explore cutting-edge concepts such as agile leadership, digital transformation, and strategic thinking. These skills will ensure that you are well prepared to lead organizations in the evolving business landscape and have a significant impact on strategic decision-making processes.

Don’t miss this opportunity to make a real impact in the business world. Join our master’s program and start shaping a successful and rewarding career as a strong and visionary leader.

Source: Retención de talento, la mayor preocupación de las empresas para 2024