SaaS platforms optimize business management processes and are essential tools for organizations.
Today, business management has been influenced by the development of technology and digital tools. These have become an unavoidable trend for companies, given the numerous benefits they offer to overcome challenges.
SaaS (software as a service) platforms make it possible to automate repetitive and administrative tasks to save time and resources. They also streamline communication and collaboration among the members of a company; they collect and analyze data in real time to generate concrete reports for decision-making.
Some SaaS platforms for business management
Salesforce
It is a leading customer relationship management tool. It provides a platform to manage sales, marketing, and customer service. Through this tool, companies can manage contacts, opportunities, marketing campaigns, case-tracking, and analytical reporting for decision-making.
Trello
It is a dashboard-based project management tool. Through this platform, teams can track tasks, assign responsibilities, set deadlines, and work as a team. Allows you to view the progress of the project.
HubSpot
It is a marketing and sales tool that offers solutions for lead generation. It allows you to automate marketing processes, content, lead tracking, and data analysis. In other words, it allows companies to attract customers through effective, digital marketing strategies.
Slack
It is a tool that optimizes collaboration and internal communication in companies. Provides online chat channels, videoconferencing, collaborative workspaces, etc. Facilitates communication among members to improve project collaboration and speed up decision-making.
Shopify
It is an e-commerce tool for managing online stores. Enables a space to administer products, manage payments, inventory, and orders. Helps companies expand their image on the Internet to increase their sales.
Finally, the Universidad Internacional Iberoamericana (International Iberoamerican University) (UNIB) offers the Master in Strategic Management with a specialty in Management.
Source: How to use SaaS platforms to improve business management in 2023?
