Generative AI has changed the way brands promote themselves and connect with their audience.
In the digital era in which we live, generative artificial intelligence has become a revolutionary tool that has changed our society. Generative artificial intelligence is a branch of AI focused on creating original content from existing data. In other words, it creates new and exclusive content based on existing data.
This technology makes it possible for companies to generate creative content, improving audience segmentation and customer experience.
According to Juan Moreno, CIO of The Valle, generative artificial intelligence is a powerful tool that allows companies to create original and personalized content. This allows them to connect with their target audience like never before. Because they can adjust, in real time, to the individual needs of each client which, added to the professionalism of the human team, overcomes the barriers of traditional marketing.
Generative AI strategies
Real-time strategies. Social media interactions and customer feedback can be analyzed to provide recommendations to users. In this way, companies adapt their marketing strategies dynamically according to the results obtained. This enhances the customer experience and ensures brand loyalty.
Automation 2.0. It makes it possible to automate a variety of tasks, from customer service to content generation and social media management.
Transformative innovation. Encourages experimentation and creativity to develop new ideas and concepts. It can explore unusual combinations, come up with innovative approaches and fresh perspectives to make a difference and brand identity.
Dynamic audience. Analyze large volumes of data and extract valuable information for audience segmentation. It identifies behavioral patterns, preferences, and demographic characteristics that help specialists to accurately address their target audience.
Unlimited learning. Collecting data and feedback from customer interactions does not only adjust marketing strategies. It also improves communication with customers, improving the results of conversations.
Finally, the Universidad Internacional Iberoamericana (International Iberoamerican University) (UNIB) offers the Master in Strategic Management with a specialty in Management.
Source: 5 benefits of generative AI that are revolutionizing the marketing world
