Due to the confinement and new ways of shopping, e-commerce has skyrocketed, catering to new consumer needs.
E-commerce is a good alternative, not only for consumers; but for all merchants as well, from large companies that want to expand their customer base and promote their products with lower costs, to digital entrepreneurs looking to do business. A very important aspect to point out is that security, is a key and indispensable component to start any purchase or sale project; since cybercrime not only alters the confidence of consumers, but also the image and credibility of the companies that offer their products or services through social networks or web pages.
Hidden advantages
E-commerce offers several advantages, some of which are: it does not have a geographical limit; therefore, it is possible to sell in a large territory with a centralized operation. Another advantage is that it reaches a large number of customers and this is possible thanks to the expansion and rise of websites and social networks; as they allow people to access product information, share their shopping experiences with other consumers, and compare costs.
It also has the advantage of requiring lower operating and maintenance costs; it makes various payment options available to customers, so that consumers are not limited to using credit cards or forced to be enrolled in a bank.
Over time, certain aspects such as customer service, security, and technology have been improved in order to provide a better experience for consumers; who are also adapting to a new form of digital consumption. Consumer confidence has been growing thanks to that and thanks to the actions implemented in responsible transactions and web pages, such as the establishment of protocols and the use of reliable servers with encrypted connections that protect the user’s private information. .
Some of the key points for e-commerce are to have a well-designed website, provide complete and concise information about the products, provide immediate attention, and solve consumers’ doubts. It is also very important to provide reliable payment methods, both for the seller and the consumer.
If you would like to know more about this topic UNIB offers a Master in Strategic Management with a specialty in Management
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Source: E-commerce, a safe alternative
