Information technology provides new solutions to innovate sales processes to meet consumer expectations.
The pandemic hastened the process of digital transformation in all business areas, which meant facing several challenges. Consumers are becoming more and more demanding. As a result, companies sought another way to present their business models.
To this end, information technology is key. It makes it possible to implement solutions easily, readjust processes and focus teams on innovation and excellence. According to a study by Boston Consulting Group, by 2025, cloud service will increase by 20%.
Innovation and updating
One of the most obvious cases of industries that have adapted to change is the financial sector. Because the arrival of fintechs has generated the need to update the entire system.
In finance, it is important to have a hybrid cloud. But, it is important to simplify this experience to minimize friction in the process of delivering new products and better services to consumers.
In today’s world, where automatic notifications and real-time payments are very frequent, the adoption of this system is relevant. It helps companies make their IT architectures more scalable, secure, and efficient to work with.
Automation
Another aspect to highlight is automation as it complements the transformation stage. It also helps companies manage security and compliance more comprehensively and effectively. In addition, it benefits the development and delivery of responsive digital products and services through new avenues and integrated offerings.
According to Forrester Consulting, process automation benefits aspects such as profits, production, costs, and agility. It also improves system performance, enhances risk management and innovation.
Finally, the Universidad Internacional Iberoamericana (Internatinal Iberoamerican University) (UNIB) offers the Master’s Degree in Strategic Management with a Specialty in Management Source: How does IT influence the improvement of product and service offerings?
