In an increasingly digital world, selling services online has become a necessity for professionals and companies looking to expand their reach. However, competition is fierce, and standing out can be a challenge. According to a report by Mailchimp & Co, both agencies and freelancers face difficulties in dedicating time to developing new business, which limits their ability to grow and stand out. Here we share key strategies to overcome these obstacles and boost your business.

The power of recommendations

Recommendations from existing customers are one of the most effective tools for attracting new business. According to the report, 48% of freelancers and agencies surveyed identified referrals as their primary source of new customers. This underscores the importance of building strong relationships with current customers and turning them into ambassadors for your brand.

To get the most out of this strategy, it’s essential to develop a consistent plan for requesting recommendations. Ask for referrals at key moments, such as after completing a successful project, and be sure to do so in a professional and respectful manner. In addition, consider offering incentives or benefits to clients who refer you, which can motivate them to share their positive experience with others.

The Importance of Networking

Networking, or building contacts, is another key strategy for selling services online. Although traditional networking events may seem outdated, today there are multiple ways to build a professional network effectively and meaningfully. Participating in online communities, attending industry events, and collaborating with other professionals are excellent ways to expand your network.

Networking is not just about looking for immediate opportunities, but about building long-term relationships. These connections can become clients, business partners, or mentors who help you grow. Remember that networking is a two-way street: offer your help and support to others, and you will be creating a strong and reliable network.

Public speaking: a powerful tool

Participating as a speaker at conferences and industry events is an excellent way to position yourself as an expert in your field and attract new clients. These opportunities allow you to share your knowledge, inspire others, and highlight your business to an interested audience.

To be successful as a speaker, it’s important to prepare properly. Choose topics that you have experience in and that are relevant to your audience. Practice your presentation, tailor your message to your audience, and make sure you convey confidence and authenticity. A well-executed presentation can leave a lasting impression and generate new business opportunities.

Tools and resources to boost your business

In addition to these strategies, having the right tools and resources can make all the difference. Platforms such as Mailchimp offer solutions for managing marketing campaigns, building customer relationships, and improving the visibility of your business. Joining professional communities, such as the Mailchimp Partner Network, can also give you access to exclusive resources, training, and collaboration opportunities.

Continue your professional career

If you want to delve deeper into marketing and sales strategies to boost your business, the Master’s Degree in Strategic Management with a Specialization in Information Technology is an excellent option. This program will give you the tools you need to stand out in a competitive market and take your career to the next level. Find out more and transform your professional future!

Source:
Mailchimp